#AscentialExperts: Michael Kassan, MediaLink

Industry landscapes are constantly shifting. MediaLink helps clients transform change into opportunity. At the intersection of media, marketing, technology and entertainment, the MediaLink team serve some of the world’s biggest brands and agencies across a range of practice areas. In…

#AscentialExperts: Michael Kassan, MediaLink

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Industry landscapes are constantly shifting.

MediaLink helps clients transform change into opportunity. At the intersection of media, marketing, technology and entertainment, the MediaLink team serve some of the world’s biggest brands and agencies across a range of practice areas. In this #AscentialExperts interview, CEO & Chairman Michael Kassan explains what these areas are, why they have become so essential for industry giants, and looks ahead to 2020’s potential industry trends and themes. Learn more about MediaLink’s relationship with sister brand Cannes Lions, why Michael believes that creativity can live inside of strategy, and how to direct-to-consumer mindset shift is redirecting focus from brand marketing to performance marketing.

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