In this season of Christmas shopping, Coventry Village is a neighborhood drowning in character. An aroma of fresh food lingers in the air, with sounds of “Hellos” from familiar faces echoing in the streets.
The foundation of it all? Small businesses.
“It has so much personality here,” Mallory Kent executive director of the Coventry Village Special Improvement District, said. “We have over 50 businesses on the street.”
Calling the neighborhood home for nearly 40 years is Mac’s Backs-Books. Through the windows, it’s a cozy, quaint bookstore; inside, hopeful owner Suzanne DeGaetano is excited for another year of Christmas shopping.
“We do what we love to do, which is hand-sell books,” DeGaetano told us.
During Black Friday, on the evening before Small Business Saturday, DeGaetano reminded Clevelanders why shopping local is vital.
“In the long run, if people are not coming out to the physical stores and supporting us, you’re going to see a lot of empty storefronts,” she explained. “No one wants to see empty storefronts, and that’s what happens when people shop online.”