Having a mobile app for your business is an amazing way of getting in front of your customers at the push of a button. If you own a Restaurant, here’s why your Business would benefit from a Mobile Business App: So the number one reason is when someone installs a mobile app on their phone, they are visible to their customers at all times. I mean, the stats show on average, people spend more than two hours a day on their mobile devices. Now, granted there are probably only a few applications which make up the bulk of this total usage. However, it doesn’t change the fact that a user has to scroll through on their phone to find apps that they want to use. So that being said, they’re still going to be scrolling past their company’s app icon. Now whether they open that app you or not is irrelevant, the fact that their logo and their branding is always within, sort of, their eye shot, subconsciously they’re aware of that and it helps to reinforce your brand.
Reason number two; it creates a direct form of marketing with the user. Inside the Mobile Business App, you can add push notifications and communicate directly with your customers or potential customers in regards to your business. Now with an app, you can have so many different options on it from general info about your business prices, booking forms, loyalty cards and coupons. If you also run a blog you can publish your latest blog feeds onto your app.
One of the biggest benefits of all is that you can contact your customers directly to their mobile phone, instantly with special promotions that you’re running, maybe coupons that you’ve created or a new loyalty card.
So with push notifications, it actually just gives you an instant direct form of contact that can always be used as a little reminder to plant seeds in your customers’ minds about the products and services that business offers.
Number 3 reason your Business would really benefit from an app is The next point, and reason number three is it helps to provide added value to your customer base. I mean, there are countless businesses these days that run loyalty card programmes that mail out, we’ll say snail mail, coupons in the post to people’s doors. And granted it’s still effective but I’ve lost count of how many of the cardboard loyalty cards I’ve lost. I’ve lost count of coupons which have come through my mailbox which I want to use but I just forget about it.
I simply forget to bring the coupons with me to the shop. (I never forget to bring my phone out with me though) Now with an app, you can digitalise all this by having the loyalty card within the app, you can have the coupons within the app. And not only that, by harnessing the power of push notifications you can send a message making people aware of this.
A push notification message to a user of your app when they enter a certain radius that will send them out a coupon to come into your store, and they’ll get 10% off; which is immensely powerful because you are marketing the people based on the location they are currently at. And if they’re near your store, and they’re thinking about going to another store to buy something which they could buy from yours. When they get a coupon through to their phone that makes it a very easy decision of where they want to go.
The next major point is point four and it’s to help you build branding recognition with your customers. So if you look at the whole branding concept you can make your app for this business whatever way you wish.
Point six is it helps you stand above the competition. People who ran offline businesses took a lot longer to get online than what they should have. And the ones who got online first actually got a big jump ahead of their competitors. The mobile apps base is exactly the same. Anyone who runs an offline business, and they’ve done so for a long time, or they’re aware of other people in that… in that particular space, they’ll know that they need a website. Nearly all offline businesses need a website and those that don’t are often being sold on getting a website built.
A mobile app is exactly the same concept and it’s growing. So now not only do businesses need a website they also need an app. It just gives you multiple channels to be able to communicate with your customer.
And number seven, it’s creating loyalty with your customer. When you think about how much advertising the average person must see; whether it be TV advertising; or billboards they drive past; it could even be advertising at bus shelters, on their Facebook feed. When they search Google on websites they visit with banner ads; coupons that are posted through the door, I mean, emails they get sent. It’s a lot of space to compete with so when you try to advertise you’re going to slowly… unless you’re right on the ball, you’ll lose, you’ll begin to lose your impact with your customers.
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