PlayAlberta – The New Pre-Game Ritual

Drew Lightfoot pays homage to the wonderfully weird world of pre-game rituals in this hyper-paced PlayAlberta spot. Clever camerawork takes us on a journey using quick cuts, creative angles, intimate close-ups, and new perspectives to tell the story. Agency: McCann…

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Drew Lightfoot pays homage to the wonderfully weird world of pre-game rituals in this hyper-paced PlayAlberta spot. Clever camerawork takes us on a journey using quick cuts, creative angles, intimate close-ups, and new perspectives to tell the story.

Agency: McCann Canada
Executive Creative Director: Brian Allen
Creative Director: Mark Lovely
Associate Creative Director: Regan Fraser
Agency Producer: Eastern Yoo

Production Company: Someplace Nice
Executive Producer: Estelle Weir
Producer: Kyle Hollett
Director: Drew Lightfoot
DOP: Mat Barkley via seslercompany
1st AC: Alexander Clark
Key Grip: Shawn Robertson
Gaffer: Kay Grospe
Production Designer: Aida Blakely

Editorial Company: The Editorial Factory
Executive Producer: Siobhan Quinn
Editor: John Evans

Post Production: Alter Ego
Colourist: Eric Whipp

Sound: 6 Degrees
Producer: Carolyn Ruether

Casting Company: Jigsaw Casting
Casting Director: Shasta Lutz

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