SEO Strategy in Baidu

Google Vs Baidu: What Are The Major Differences In SEO Strategy? You may have heard about the differences between Google and Baidu. Baidu is the essential search engine that you should spend time within China. At this moment, Baidu has…

SEO Strategy in Baidu

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Google Vs Baidu: What Are The Major Differences In SEO Strategy?
You may have heard about the differences between Google and Baidu.
Baidu is the essential search engine that you should spend time within China.
At this moment, Baidu has a dominant share (75.5%) of the search engine market in China.
Most of the time, Your existing Google SEO strategy isn’t a one-size-fits-all when it comes to China.
First, there are some smaller ones to take into consideration, these being:
• All content should be in simplified Chinese. While this should be a given, also take note to translate structural content such as widgets, sidebars, menus, footers, and important in-image text.
• Meta keywords can still influence Baidu, so these should be optimized in the same way you’d optimize a page for keywords
• Baidu’s image AI isn’t yet at the same level as Google’s, despite Baidu being a leader in machine learning. In most cases, you need to rely on your image alt texts and metadata to improve Baidu’s image understanding and your chances of ranking in image search.
• Baidu doesn’t have a good reputation when it comes to crawling JavaScript, so make sure that all your important content and links are served in plain HTML on both the mobile and desktop versions of your website.

Google will slowly index a website as it discovers URLs. However, with Baidu, you can influence and speed up this process through marketing and PR.
The impact of Chinese social media on Baidu SEO is probably one of the most common questions raised by new players in the Chinese market. So it will be a brilliant idea to invest in the Baidu platforms with unique content and aim for a good presence on other networks, especially WeChat and Sina Weibo, which are the most popular social networks in China.
Don’t Ignore Mobile Web Design. By the end of 2019, there are already more than 1.3 billion mobile internet users in China. If you are launching a new website, it will be a good investment if you start with a responsive web design instead of just benefiting from Baidu’s App Transcoding to let your pages have a mobile-friendly “interface.” Because these pages are served by *.baidu.com so that it won’t trigger your analytics tracking codes or event triggers.

By the way, don’t forget to take advantage of Baidu Tongji (百度统计) and Baidu Ziyuan (百度资源) by installing them correctly on your site. It’s crucial that you define key measurable goals and how you’re going to track them.

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