Like every real estate agent, you are using social media regularly as part of your real estate marketing.
You post listings, self-promotional info, quotes and testimonials.
Don’t take this the wrong way, but your Facebook posts are boring.
People are not on Facebook to be sold to. When you spam them daily with ME, ME, ME type posts, it’s a real turn off and they begin to tune you out, even when you do post good content.
That’s not an insult, but the facts just can’t be ignored.
So why aren’t people engaging?
Probably it’s because you’re not posting the right things. It’s not that your listings and other updates are bad. We are sure they’re great—for some people. But the majority of your followers just don’t care.
Unless the people in your Facebook feed are in the market for a new home, or contemplating making a move, then they have no interest in your listings, the houses you sold recently or anything else related to your business.
The problem is that you can’t afford to ignore them until they are back in the real estate market. Seventy percent of real estate clients forget their agents after only one year.
So, how do you solve this problem and make sure your clients don’t forget you?
Give your followers information they WANT!
If people are following you on social media, this means they are planning to buy or sell their home in the future.
Your task is to provide them with quality content on a regular basis, for example, information about the processes of buying and selling their home, advice on preparing their homes for selling, financing, mortgages, new homes, credit, federal programs, VA loans, as well as title and closing. You should publish such content regularly in order to stay noticeable. And when the client decides to buy or sell his home, he will remember you, because he is regularly engaged with your content on Facebook.
And the best way to present this information is by means of video.
People learn more from seeing & watching demonstrations than they do from just reading.
Pictures and text make up the bulk of content on an average Facebook news feed, but videos are more eye-catching. Facebook users engage more with video than any other kind of content, despite video only accounting for a small percentage of it, and due to this, Facebook’s algorithms actually give more prominence to video in the news feed.