Why do impressions matter?

Well, here’s the thing… Rightly or wrongly, people tend to make assumptions and judgements based on what they see. So at every impression point, you are being judged. If you hand over a cheap looking business card, not designed well…

Why do impressions matter?

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Well, here’s the thing… Rightly or wrongly, people tend to make assumptions and judgements based on what they see. So at every impression point, you are being judged. If you hand over a cheap looking business card, not designed well and not produced well either, you create an impression.

If your website is poorly presented, difficult to navigate or written badly, you are creating an impression. If your pull up banner, leaflets, posters, brochures look amateurish and done on the cheap, then guess what? That is the impression that you will give.

And if you look cheap and not so slick in your branding, what do you think that says about your business? How will that affect your pricing, or the perception of value that you emanate?

And how attractive does that make you to your ideal clients? So dress your business for success with fantastic branding. It’s a great investment.

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